by Don Heatrick

Reece McFadden Commonwealth 2014 Boxing

Sitting watching the 2014 Commonwealth Games, I was struck by the coaches activity — grabbing fleeting moments to refocus their athletes.

The boxing corner-teams were especially interesting…

What’s imparted during these brief exchanges? What’s useful, and (more importantly) what’s not useful?

Tuning Out?

Although understanding how to coach effectively during competition is crucial, it’s critically important throughout training too. Coach Nick Grantham uses a great analogy that I’d like to share with you.

Your fridge constantly hums in the background, but you don’t notice it anymore — you’ve tuned it out of your hearing.

Some coaches are like that, constantly babbling on, spewing out information and overloading their athletes.

I see it all the time in fighter’s corners between rounds and this doesn’t help – ever!

Even in training sessions, I’m sure you’ve come across trainers that drone on and on at fighters, often to make themselves feel knowledgeable than to help the individual.

Good coaches don’t speak too much, and when they do, it’s just pertinent information (that’ll have the greatest impact right then in that moment).

I’ve found this be true both as a fighter myself, and while coaching and cornering fighters too.

Filling airtime with unimportant detail dilutes the effect significantly.

It’s the 80-20 rule again – impart only the critical 20% of information that’ll result in 80% of the effect, not the other way around.


Nick Grantham sums this up with another great analogy — we must ‘tweet’ our information in 140 characters or less.

Keep it succinct or lose the effect. If you speak less, but the quality of your information is gold, when you say something your fighter listens.

Of course this is important in training, but it’s absolutely vital at ringside.

Too much information sends the fighter into a cognitive state (paralysis through analysis), slowing their reactions and destroying their flowstate.

You must facilitate your fighter’s style rather than inhibit it, or even worse, force your own style on them.

There’s nothing more frustrating as a coach or corner-man than trying to efficiently bullet point key objectives with a fighter, only to be sabotaged by a well-meaning expert who fills your purposely punctuated ‘sinking-in’ pauses with clutter.

Bear in mind that most people only recall around 20% of what you say to them, especially in high stress situations, so don’t waste the opportunity.

Open with the most crucial information, 2 or 3 things at most, let that soak in for effect and then repeat in conclusion. That’s it.

As always, it’s quality rather than quantity.

Don’t be tempted to ‘over season the dish’ – what would have tasted sublime will end up tasting like crap!

As a fighter, if your coach is a babbler, just focus on the first few things mentioned (that should be the most important detail) and try to ‘tune-out’ the rest of the filler.

As coaches, we must remember to keep it succinct and simply do what’s best for the fighter in the moment. Don’t be tempted to fill time with extra information… instead repeat and recap.

Even ask your fighter to repeat back to you what the 2 or 3 objectives are for the next round – especially if you feel they’ve become distracted!

Further Resources

Breaking Limits In Muay Thai

Do This Every Session To Get Better at Muay Thai Quicker

The 3 Biggest Mistakes I’ve Made

Are Muay Thai Students Getting Ahead of Their Trainers?

Every so often, an opportunity emerges that can redefine how we train, fight, and thrive.

Today marks one such epic day! The coveted Heavy Hitters Barebones program is swinging its doors open – a golden chance that surfaces just twice a year.

Heavy Hitters Barebones

Doors Remain Open For…


If you purchased either the S&C Accelerator or Minimum Equipment Program (or both) in the past, here’s the deal:

Email me with your login username (email address), and I’ll send you a coupon code to take that amount off of your Heavy Hitters purchase. Commitment has its rewards!

Why does this matter for every western Muay Thai enthusiast, fighter, or coach?

Why Heavy Hitters is Different:

  • Streamlined Efficiency: The life of a Muay Thai enthusiast, coach, or fighter, especially in the West, is brimming with demands. Heavy Hitters understands that. No need for endless hours. You need potent, impactful hours. This program is your answer.

  • Real-world Results: From enthusiasts in Australia to champions in the USA, the feedback is unanimous – Heavy Hitters changes the game. Take it from Paul Banasiak:

     “From broke and broken to moving and competing better than ever. Since working with Don 3 years ago, I haven’t had a single major issue. Don gave me the confidence that has translated itself into three straight knockout wins and a WBC title.”

  • Holistic Training: It’s not merely about more power in your punches or lasting longer. It’s about cultivating a body that’s nimble, powerful, and resistant to injuries.

  • Be Part of Something Greater: Beyond the program lies a fraternity, a global assembly of like-minded souls, all driven by the singular passion to redefine their Muay Thai boundaries.

If tales of triumph intrigue you, delve deeper into Jonathan Lane’s saga – from grappling with an ACL recovery amid fatherhood to clinching the MTA NSW State Title. His secret weapon? The Heavy Hitters program.

Seize your golden chance to level up your Muay Thai journey. Remember, the doors to Heavy Hitters Barebones will shut on midnight 31st May and won’t swing open again until November 2024…

But here’s the silver lining – even if you’re not geared up to start immediately, you can reserve your spot in this cohort and start your training whenever you’re ready.

Discover Everything About Heavy Hitters Here!

Don Heatrick

Founder of Heatrick Strength and Conditioning

Don Heatrick is a family man from the UK, former mechanical design engineer, European Muay Thai silver medallist, former pro Thai boxer (ranked 4th in UK while aged 40-years), a Muay Thai coach, podcast host, and the go-to expert on Muay Thai performance training with over 25 years of coaching experience.

Don helps ambitious fighters and coaches take their game to the next level by bridging the gap between Strength & Conditioning, Performance Science, and Muay Thai.

Follow Don Heatrick on Instagram:

Want to help us invest even more in providing free content? …You can donate here


The Science of Building Champions video series
The science of building a Muay Thai champion’s strength & conditioning, which results in…
  • Fastest possible short-term progress
  • Maximum long-term progress
  • More efficient movement patterns
  • Better technique
  • Relentless endurance (never gas out)
  • Reaching athletic potential as quickly and efficiently as possible (without wasting time on things that aren’t worth doing)
  • Free up more time for technical training AND life!
  • The Optimum 12-Week Fight Camp