Keep Muay Thai Different

Everything evolves, and in the quest to attract a greater paying audience, Muay Thai could be pressured to follow the model of pro boxing or the UFC.

And don’t get me wrong, there’s a ton of good marketing points to be taken from these established combat sport giants, but…

…I hope Muay Thai doesn’t lose its essence in the process.

What is the “essence” of Muay Thai?

What integrity would be the greatest loss to Thai boxing, and in my opinion destroy everything I love about this awesome martial art and combat sport?

For me, it’s not the training methods, the number of rounds fought, or if a Ram Muay is permitted or not. It’s not even the rules and judging criteria…

I think Rob Cox captures the essence of Muay Thai in his photo of Thanonchai squaring off against Sangmanee before they fight (at the top of the page).

Rob has witnessed these two warriors fight each other on many occasions, and of their encounter on the 14th September (2016) he says,

“So 9-fights now between these two (something like 5 wins to Thanonchai, 2 to Sangmanee and 2 draws), and every one a war!

“Last night Thanonchai got cut, Sangmanee was cut and got a broken nose. Every time though, they show this huge respect for each other.

“Muaythai the greatest sport on earth!”

THIS is what attracted me to Muay Thai in the first place, and has kept me faithful… the perfect balance of ferocious physicality and psychological respect.

With so much arrogance and ego permeating modern life, especially combat sports, this is a very rare thing. Hold on to this, don’t let Muay Thai go the way of hate (and fear).

Build each other, challenge each other. Always remember you’re opponent has worked as hard as you to earn the right to be in the ring with you.

You’re both passionate about Muay Thai. You don’t have to be friends, everyone has a different viewpoint and opinions, and that’s fine – but you can still respect each other.

You may think behaving arrogantly gives you an advantage, and others will respect you more.


Arrogance is a lie the insecure tell themselves… It’s borne out of self-doubt rather than confidence.

Now take another look at the faces in Rob’s photo at the top of the page. Both the fighters and the referee exude respect — and pride in Muay Thai.

The fighters also purvey an unspoken message, “You spur me on.”

Change is inevitable, but please don’t let Muay Thai ever lose respect. Preserving this is down to the fighters and the coaches, no one else.

…If this doesn’t fit with you, then in my opinion, you don’t fit with Muay Thai.

Every so often, an opportunity emerges that can redefine how we train, fight, and thrive.

Today marks one such epic day! The coveted Heavy Hitters Barebones program is swinging its doors open – a golden chance that surfaces just twice a year.

Heavy Hitters Barebones

Doors Remain Open For…


If you purchased either the S&C Accelerator or Minimum Equipment Program (or both) in the past, here’s the deal:

Email me with your login username (email address), and I’ll send you a coupon code to take that amount off of your Heavy Hitters purchase. Commitment has its rewards!

Why does this matter for every western Muay Thai enthusiast, fighter, or coach?

Why Heavy Hitters is Different:

  • Streamlined Efficiency: The life of a Muay Thai enthusiast, coach, or fighter, especially in the West, is brimming with demands. Heavy Hitters understands that. No need for endless hours. You need potent, impactful hours. This program is your answer.

  • Real-world Results: From enthusiasts in Australia to champions in the USA, the feedback is unanimous – Heavy Hitters changes the game. Take it from Paul Banasiak:

     “From broke and broken to moving and competing better than ever. Since working with Don 3 years ago, I haven’t had a single major issue. Don gave me the confidence that has translated itself into three straight knockout wins and a WBC title.”

  • Holistic Training: It’s not merely about more power in your punches or lasting longer. It’s about cultivating a body that’s nimble, powerful, and resistant to injuries.

  • Be Part of Something Greater: Beyond the program lies a fraternity, a global assembly of like-minded souls, all driven by the singular passion to redefine their Muay Thai boundaries.

If tales of triumph intrigue you, delve deeper into Jonathan Lane’s saga – from grappling with an ACL recovery amid fatherhood to clinching the MTA NSW State Title. His secret weapon? The Heavy Hitters program.

Seize your golden chance to level up your Muay Thai journey. Remember, the doors to Heavy Hitters Barebones will shut on midnight 31st May and won’t swing open again until November 2024…

But here’s the silver lining – even if you’re not geared up to start immediately, you can reserve your spot in this cohort and start your training whenever you’re ready.

Discover Everything About Heavy Hitters Here!

Don Heatrick

Founder of Heatrick Strength and Conditioning

Don Heatrick is a family man from the UK, former mechanical design engineer, European Muay Thai silver medallist, former pro Thai boxer (ranked 4th in UK while aged 40-years), a Muay Thai coach, podcast host, and the go-to expert on Muay Thai performance training with over 25 years of coaching experience.

Don helps ambitious fighters and coaches take their game to the next level by bridging the gap between Strength & Conditioning, Performance Science, and Muay Thai.

Follow Don Heatrick on Instagram:

Want to help us invest even more in providing free content? …You can donate here


The Science of Building Champions video series
The science of building a Muay Thai champion’s strength & conditioning, which results in…
  • Fastest possible short-term progress
  • Maximum long-term progress
  • More efficient movement patterns
  • Better technique
  • Relentless endurance (never gas out)
  • Reaching athletic potential as quickly and efficiently as possible (without wasting time on things that aren’t worth doing)
  • Free up more time for technical training AND life!
  • The Optimum 12-Week Fight Camp