Attitude really is everything. In this video I talk about what I believe makes the difference between a successful attitude and an unsuccessful one.

In my experience with fighters, athletes, and general clients, I see a wide range of approaches in dealing with tough situations. And this approach/attitude can vary from day-to-day, even for the same individual. Gaining a consistent grip on this, and a self-awareness, makes a massive difference to your whole outlook, not just your Muay Thai performance.


Featuring Logan the Tamaskan Wolf Dog… and the quickest rabbits ever.

“Regardless of how good you think you are at covering up your excuses, everyone notices. You’re only really fooling yourself. You’re getting in your OWN way.”

You hear it all the time, that a fighter got lucky. They were just in the right place at the right time.

But it’s just like golfing legend Gary Player famously said, “The more I practice the luckier I get.”

And it’s true not only with short-term stuff, in the immediate moment, but also the long-term stuff too. I mean, how many times was the same person been in the right place at the wrong time, or wrong place at the right time? They got there through perseverance.

Whatever happens to you, own it. You live by the sword, you die by the sword. Take responsibility.

So whatever is happening to you, the buck stops with you. You chose to be there. If you don’t like it, change it.

“But, I don’t have the same opportunities they have.” – You haven’t created those opportunities.

Stop waiting for things to come to you, and make the changes yourself. If you really want something to happen, do it. Or accept that you really don’t want it enough and stop winging.

Be prepared to make small step changes that move you closer to where you want to be, and further from where you don’t want to be. It won’t happen overnight. But, stay the course. Most people want things quickly, but it really is easy-come, easy-go.

Everything is habit. The way you behave in training and fighting, it’s the way you behave in life.

Be honest with yourself first. Are you making excuses?
…Yes you are. We all do. But are you aware you’re doing it?

And regardless of how good you think you are at covering up your excuses, everyone notices. You’re only really fooling yourself. You’re getting in your OWN way.

You’ll cock things up. You’ll bite off more than you can chew. You’ll under estimate situations and people. And you’ll trust people you shouldn’t have done, and doubt people who you should have trusted. But don’t waste time trying to cover it up. It happened. Deal with it. You NEED to take risks to move forwards!

You’ll change your mind as you learn more. That’s good! You’ll learn… and you’ll always be learning.

And above all, take responsibility.

It’s simple, but it’s not easy.

Every so often, an opportunity emerges that can redefine how we train, fight, and thrive.

Today marks one such epic day. The coveted Heavy Hitters Barebones program is swinging its doors open – a golden chance that surfaces just twice a year.

Heavy Hitters Barebones

Why does this matter for every western Muay Thai enthusiast, fighter, or coach?

Why Heavy Hitters is Different:

Streamlined Efficiency: The life of a Muay Thai enthusiast, coach, or fighter, especially in the West, is brimming with demands. Heavy Hitters understands that. No need for endless hours. You need potent, impactful hours. This program is your answer.

Real-world Results: From enthusiasts in Australia to champions in the USA, the feedback is unanimous – Heavy Hitters changes the game. Take it from Paul Banasiak:

   “From broke and broken to moving and competing better than ever. Since working with Don 3 years ago, I haven’t had a single major issue. Don gave me the confidence that has translated itself into three straight knockout wins and a WBC title.”

Holistic Training: It’s not merely about more power in your punches or lasting longer. It’s about cultivating a body that’s nimble, powerful, and resistant to injuries.

Be Part of Something Greater: Beyond the program lies a fraternity, a global assembly of like-minded souls, all driven by the singular passion to redefine their Muay Thai boundaries.

If tales of triumph intrigue you, delve deeper into Jonathan Lane’s saga – from grappling with an ACL recovery amid fatherhood to clinching the MTA NSW State Title. His secret weapon? The Heavy Hitters program.

Seize your golden chance to embark on this Muay Thai odyssey. Remember, the doors to Heavy Hitters Barebones will shut on Dec 31st and won’t swing open again until April 2024. But here’s the silver lining – even if you’re not geared up to start immediately, you can reserve your spot in this cohort and initiate your journey whenever you’re primed.

Discover Everything About Heavy Hitters Here!

Loyalty Rewards: If you purchased either the S&C Accelerator or Minimum Equipment Program (or both) in the past, here’s the deal: Email me with your login username (email address), and I’ll send you a coupon code to take that amount off of your Heavy Hitters purchase. Commitment has its rewards!

Don Heatrick

Founder of Heatrick Strength and Conditioning

Don Heatrick is a family man from the UK, former mechanical design engineer, European Muay Thai silver medallist, former pro Thai boxer (ranked 4th in UK while aged 40-years), a Muay Thai coach, podcast host, and the go-to expert on Muay Thai performance training with over 25 years of coaching experience.

Don helps ambitious fighters and coaches take their game to the next level by bridging the gap between Strength & Conditioning, Performance Science, and Muay Thai.

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The Science of Building Champions video series
The science of building a Muay Thai champion’s strength & conditioning, which results in…
  • Fastest possible short-term progress
  • Maximum long-term progress
  • More efficient movement patterns
  • Better technique
  • Relentless endurance (never gas out)
  • Reaching athletic potential as quickly and efficiently as possible (without wasting time on things that aren’t worth doing)
  • Free up more time for technical training AND life!
  • The Optimum 12-Week Fight Camp