It’s an arms race…

And there’s a huge advantage in being the visionary, the early adopter.

The benefits gained are not available to the majority… yet.

While others have no clue, you already have it all figured out and are moving ahead.

There’s a recognised curve as people jump on-board with a new idea. Things begin slowly at first, and then momentum gains as the ‘new idea’ becomes the norm.

Adoption Curve

Given time, the pragmatic, early majority and conservative, late majority will catch on with their ‘me too’ attitude. But until then, innovators and visionaries are flying ahead… and WINNING!

This opportunity exists right now in Muay Thai, for those applying practical sports science to their training through effective strength and conditioning.

And the beauty of this is, it’s both innovative to the field of Muay Thai, yet proven and accepted by the sports science pragmatists, conservatives and skeptics across all sports and physical pursuits.

There is no gamble here…

Right now Muay Thai innovators and early adopters have the amazing advantage of being both on the right track, and making the easiest progress… before the track becomes overused and spoiled with excessive traffic (like the jogger’s trodden path in the photo of my local park at the top of the page).

Currently the free-weights areas in gyms around the world are relatively empty.

Only educated innovators are there enjoying training properly, while most are getting it all wrong. But before much longer, as the ‘me too’ brigade start to wake up, these areas will become crowded – just like the best jogging trails in the park, or the best beach in summertime!

But don’t worry, being an innovator, by the time everyone else is catching on, you’ll already be moving ahead with your next advantage. You’re destined to lead while others follow!

So this one goes out to all the Thai boxing innovators and visionaries (I know the majority still aren’t ready for this yet), there’s an easy advantage to be had…

You want efficiency and results. You want better than you’ve got and are willing to go for it. Now is the time to push home this advantage. Now is the easiest lead you’ll get over the competition.

Go find those ‘best beaches’ ahead of everyone else.

Every so often, an opportunity emerges that can redefine how we train, fight, and thrive.

Today marks one such epic day! The coveted Heavy Hitters program is swinging its doors open – a golden chance that surfaces just twice a year.

Doors Remain Open For…


If you purchased either the S&C Accelerator or Minimum Equipment Program (or both) in the past, here’s the deal:

Email me with your login username (email address), and I’ll send you a coupon code to take that amount off of your Heavy Hitters purchase. Commitment has its rewards!

Why does this matter for every western Muay Thai enthusiast, fighter, or coach?

Why Heavy Hitters is Different:

  • Streamlined Efficiency: The life of a Muay Thai enthusiast, coach, or fighter, especially in the West, is brimming with demands. Heavy Hitters understands that. No need for endless hours. You need potent, impactful hours. This program is your answer.

  • Real-world Results: From enthusiasts in Australia to champions in the USA, the feedback is unanimous – Heavy Hitters changes the game. Take it from Paul Banasiak:

     “From broke and broken to moving and competing better than ever. Since working with Don 3 years ago, I haven’t had a single major issue. Don gave me the confidence that has translated itself into three straight knockout wins and a WBC title.”

  • Holistic Training: It’s not merely about more power in your punches or lasting longer. It’s about cultivating a body that’s nimble, powerful, and resistant to injuries.

  • Be Part of Something Greater: Beyond the program lies a fraternity, a global assembly of like-minded souls, all driven by the singular passion to redefine their Muay Thai boundaries.

If tales of triumph intrigue you, delve deeper into Jonathan Lane’s saga – from grappling with an ACL recovery amid fatherhood to clinching the MTA NSW State Title. His secret weapon? The Heavy Hitters program.

Seize your golden chance to level up your Muay Thai journey. Remember, the doors to Heavy Hitters will shut on midnight 22nd Feb and won’t swing open again until September 2024…

But here’s the silver lining – even if you’re not geared up to start immediately, you can reserve your spot in this cohort and start your training whenever you’re ready.

Discover Everything About Heavy Hitters Here!

Don Heatrick

Founder of Heatrick Strength and Conditioning

Don Heatrick is a family man from the UK, former mechanical design engineer, European Muay Thai silver medallist, former pro Thai boxer (ranked 4th in UK while aged 40-years), a Muay Thai coach, podcast host, and the go-to expert on Muay Thai performance training with over 25 years of coaching experience.

Don helps ambitious fighters and coaches take their game to the next level by bridging the gap between Strength & Conditioning, Performance Science, and Muay Thai.

Follow Don Heatrick on Instagram:

Want to help us invest even more in providing free content? …You can donate here


The Science of Building Champions video series
The science of building a Muay Thai champion’s strength & conditioning, which results in…
  • Fastest possible short-term progress
  • Maximum long-term progress
  • More efficient movement patterns
  • Better technique
  • Relentless endurance (never gas out)
  • Reaching athletic potential as quickly and efficiently as possible (without wasting time on things that aren’t worth doing)
  • Free up more time for technical training AND life!
  • The Optimum 12-Week Fight Camp